What's new from TAG Heuer at Watches & Wonders 2025?

Tag Heuer Relojes

Watches & Wonders is undoubtedly the most eagerly awaited annual event for haute horlogerie enthusiasts and collectors. Held in Geneva, this event brings together the most prestigious brands in the industry, offering an exclusive window into the future of luxury watchmaking. For its 2025th edition, Watches & Wonders once again attracted thousands of visitors, trade journalists and buyers, making the Swiss city the epicentre of international watchmaking innovation. Among the most outstanding firms, TAG Heuer was the protagonist, presenting novelties that masterfully fuse watchmaking tradition and cutting-edge technology.

TAG Heuer: legacy and innovation

With over 160 years of history, TAG Heuer is recognised globally for its constant innovation and its strong links with the world of sport, especially motor racing. Its timepieces stand out for their precision, reliability and bold designs, characteristics that make it a favourite among lovers of technical and sporty timepieces. This year, at Watches & Wonders 2025, the brand once again demonstrated why it is an essential reference in the world of Swiss watchmaking.

TAG Heuer Carrera

TAG Heuer Carrera: Contemporary elegance

The TAG Heuer Carrera collection is revitalised with models reflecting refined aesthetics and high-performance engineering. The new Carrera Day-Date incorporates the TH31-02 manufacture movement, enhancing ergonomics and using high-quality components. This model celebrates its legacy as the watch of success, cherished by victorious pilots and ambitious achievers.

TAG Heuer Formula 1

TAG Heuer Formula 1: Sporting spirit and sustainable technology

The TAG Heuer Formula 1 line is renewed with models that capture the essence of motorsport. The new Formula 1 Chronograph features a robust and reliable design, with the automatic Calibre 16 and details inspired by Formula 1 single-seaters, such as micro-perforations on the bezel reminiscent of brake discs.

Another highlight is the Formula 1 Solargraph, which incorporates a solar movement. This model offers a long-life battery that charges on exposure to light, combining sustainability and performance.

TAG Heuer Monaco

TAG Heuer Monaco: Innovation in an iconic design

The TAG Heuer Monaco collection presents the Monaco Split-Seconds Chronograph | F1®, a technical masterpiece with a white ceramic case and translucent red dial. This split-seconds chronograph captures the precision and excitement of elite motorsport timekeeping and is limited to just 10 pieces, making it a true collector's icon.

A perfect balance between tradition and innovation

TAG Heuer's prominent presence at Watches & Wonders 2025 reaffirms its status as a leading brand in haute horlogerie. The TAG Heuer Carrera, TAG Heuer Formula 1 and TAG Heuer Monaco collections illustrate how the brand manages to combine a deep respect for its historical heritage with constant technological and stylistic innovation. Each timepiece presented is a true reflection of the brand's DNA: precision, performance and sophisticated design.

Our jewellery store is an official TAG Heuer partner, so you will find a wide range of TAG Heuer luxury watches.

We invite you to contact us to discover the perfect watch for you, with the confidence of having an authentic product.

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