3. Incomparable brilliance and fire
Although at first glance the two may appear similar, experts agree that natural diamonds have a richer, deeper, more vivid dispersion of light. Their ‘fire’ - the way they break white light into flashes of colour - is simply inimitable.
4. Emotional connection of diamonds
Natural diamonds have witnessed the world's greatest love stories. They are the stars of engagement rings, anniversaries and family legacies. They are stones that don't just sparkle: they tell a story, convey a message and become part of the wearer's identity.